Eitch: Electronic Music
I had the great pleasure to work with Eitch (pronounced "h"), a New York born artist.
Figuring out how to visually portray and brand Eitch was a challenge, since it is hard to associate her with any single genre. Eitch says her music is "danceable but not dance music, attractive but not really pop... it's a true collection of many different elements and influences; both real and imaginary."
I quickly noticed that despite having no classical training, Eitch's music is brilliantly composed. It contains many intricate passages and layers, some rich sounding, some more ambient. It also came to my attention that Eitch is heavily influenced by time and the universe (hence the album title).
I started by developing a wordmark that was structured but non-conventional (like her music). After creating an appropriate wordmark we moved on to developing her album artwork, website, and myspace.