Zipcar: Car Sharing
In the spring of 2010 I interned at Zipcar, the world's largest car sharing and car club service. During my stay there I was given the opportunity to design advertisements which were used as part of their web campaign.
Zipcar's inhouse team of designers maintains consistent branding. All of the colateral, print materials, and advertising campaigns for Zipcar's national and international locations are created by a single team of designers in Cambridge, Massasuchets.
Working as an insider in such an organization was quite different from the work approach I'm used to as a design consultant. While design consultants are often hired to create or expand systems of design, it was challenging and refreshing to be the individual working within an already established graphic system.